Writer & brand strategist
Over ten years’ experience developing content, brand positioning, and editorial strategies for global brands.
pga of america
Brand strategy for Twilio's partnership with the PGA of America.
BRAND POSITIONINGIN-PERSON ACTIVATIONSON-SITE & DIGITAL AD COPYVIDEO SCRIPTSThought leadership
WRITTEN FOR
and more
Write for C-suite and senior executives, with branded and earned placements in publications including Wired, Advertising Week, and CustomerThink.
twilio time machine
WON GOLD AT THE HERMES CREATIVE AWARDS
An interactive data visualization.
The concept
During Cyber Week, Twilio delivers billions of messages, calls, and emails to customers. Our goal was to illustrate that scale in a way that was immediately understandable and genuinely interactive.
I pitched the Time Machine concept: a running record of Twilio's performance, showing year-over-year insights, trends, and predictions. It also opened the door to Easter eggs hidden across the microsite; a reward for eagle-eyed users and our Developer Community.
Twilio Homepage
Wrote Twilio's new homepage narrative on a three-week timeline, translating its platform vision into a clear customer-facing story in collaboration with Web, Design, and Product.
The Story
